On July 6, the landscape of Nashville’s music industry will undergo a significant physical transformation. Creative Artists Agency (CAA), the world’s leading entertainment and sports agency, is set to open the doors to its state-of-the-art office at 955 Church Street. Spanning 75,000 square feet across two floors, the new facility at the sprawling Nashville Yards development marks a pivotal chapter for an agency that has been a cornerstone of Music City’s professional infrastructure since 1991.
The move represents more than just a change of address; it is a strategic alignment with the city’s rapid evolution. As CAA transitions from its longtime home at Truist Plaza, where it has operated since 2011, the agency is positioning its 160-strong Nashville workforce at the epicenter of a new, highly integrated entertainment hub.
A Legacy of Service: The Evolution of CAA Nashville
To understand the weight of this expansion, one must look at the agency’s deep-rooted history in the region. Under the leadership of Jeff Krones, the Head of Nashville Music, CAA has cultivated a roster that reads like a definitive guide to modern music, including legends like Willie Nelson and Garth Brooks, alongside contemporary powerhouses such as Keith Urban, Brandi Carlile, Jelly Roll, Tate McRae, and Kelsea Ballerini.
Krones, who has been instrumental in shaping the agency’s trajectory for over two decades, views the new space as a manifestation of the agency’s dual-pronged philosophy: providing a welcoming environment for emerging talent while ensuring the discretion and exclusivity required by global superstars.
"A brand new artist who just moved to Nashville can walk in and feel like they belong somewhere," Krones noted in an interview regarding the opening. "Conversely, a superstar who needs privacy and discretion has a place where that is respected. That range is something we are really proud of."
Architecture of Connection: Inside the New Facility
The design of the 955 Church Street office was not conceived as a traditional corporate workspace. Instead, it was crafted as a collaborative ecosystem. The office houses a diverse range of departments, including Global Touring, Music Brand Partnerships, Tour Marketing, Baseball, Football, Coaching, and Property Sales, as well as the specialized arm, CAA ICON.
The facility’s amenities are specifically curated to facilitate the "business of connection." Key features include:
- The Listening Lounge: A high-fidelity environment designed for the critical previewing of new music.
- The Speakeasy: A quiet, tucked-away space designed for high-stakes, confidential negotiations.
- The Social Hub and Patio: Expansive areas for casual networking and industry gatherings.
- Acoustic Performance Space: A dedicated area for intimate showcases, allowing agents to experience artists in a live capacity without leaving the building.
- Wellness and Glam Stations: Recognizing the grueling travel schedules of their clients, the agency has included wellness rooms and professional-grade glam stations to service artists preparing for media appearances or tours.
Chronology of an Agency’s Growth
The trajectory of CAA in Nashville mirrors the city’s own explosive growth.
- 1991: CAA establishes its initial footprint in Nashville, recognizing the city’s burgeoning influence on the global music market.
- 2011: The agency moves into its long-term headquarters at the Truist Plaza, which served as the base of operations for over a decade.
- 2025–2026: As Nashville emerges as a primary global hub for sports, corporate headquarters, and entertainment, CAA finalizes plans for its move to the Nashville Yards.
- June 25, 2026: Pre-opening gatherings begin, hosting industry leaders such as RWB Management’s Randy Bernard and Maverick Nashville’s Chris Parr to tour the facility.
- July 6, 2026: The official grand opening of the new headquarters.
The Synergy of Sports and Music
One of the most compelling aspects of the new office is its role in cross-pollinating the agency’s vast internal expertise. By placing its music division in the same building as its elite sports representation team—which manages superstars like Shohei Ohtani and top-tier NFL talent including Matthew Stafford and Josh Allen—CAA is banking on organic collaboration.
"That proximity changes how you work together day to day," says Krones. "It’s running into each other, sharing ideas, and building relationships organically. We believe deeply in the connection between music and sports. A 20-year-old baseball player and a 20-year-old aspiring artist aren’t that different. They’re both chasing something, both building a career, and both trying to create moments that resonate with people."
This cross-disciplinary approach extends to the coaching world as well, with CAA representing a majority of SEC head football coaches. The ability to host a brand partnership discussion for a Grammy-winning artist in the morning and a contract negotiation for an NBA head coach in the afternoon—under one roof—is a logistical and professional advantage that few other agencies can replicate.
Strategic Implications: Why Nashville Yards?
The decision to anchor at Nashville Yards is a tactical play that extends beyond simple office space. The development is already home to major industry players, including AEG Presents and the performance venue, The Pinnacle.
"Proximity to live music infrastructure is always a good thing for our clients and our team," Krones explains. "But honestly, what excites us most about this location is what it represents for Nashville as a whole. This city is growing in a way that few could have predicted, and Nashville Yards is at the center of that."
By embedding themselves in a development that prioritizes live entertainment, CAA is positioning itself to be at the heart of every major industry conversation. The proximity to promoters and venue operators simplifies the logistical chain of touring, allowing for faster decision-making and more cohesive tour planning.
The "Nashville Way": Cultivating Relationships
At the core of the agency’s move is an acknowledgement of Nashville’s unique cultural fabric. Unlike the transactional nature of some coastal entertainment hubs, Nashville is a city built on long-term relationships and mutual trust.
"We want to bring people to us—labels, managers, artists, tastemakers—and create genuine moments of discovery," Krones says. "Nashville is a city built on relationships, and this space gives us a home to cultivate those in a way that feels natural and authentic to what this city is about."
The design, which leans into comfort and flexibility rather than stark, corporate rigidity, reflects a desire to keep the focus on the people. Whether it is a rising songwriter or a stadium-filling headliner, the environment is intended to make all visitors feel that the agency is an extension of their own team.
Future Outlook
As the industry moves into the second half of the decade, the demand for high-touch, multi-platform representation has never been greater. With brands increasingly seeking to align themselves with Nashville’s rising profile, the new CAA office serves as a centralized "content and partnership" command center.
The agency’s ability to host high-level brand strategy meetings, acoustic showcases, and contract negotiations in a single, well-appointed location provides a competitive moat in an increasingly crowded talent representation market. As CAA settles into its new home at 955 Church Street, the message to the industry is clear: the agency is not just participating in Nashville’s growth; it is providing the infrastructure for the city’s next generation of stars to reach the world stage.
For the 160 employees arriving at the new offices this July, the transition is more than a move—it is a renewal of their commitment to the artists, athletes, and partners who define the modern entertainment landscape. As Jeff Krones aptly summarizes: "At the end of the day, it’s about putting our clients in the best position to succeed—and this location does that."
